Vale Collective
Scope
Creative Direction · Brand Design
Client
Vale Collective
Year
[2026]
Industry
Healthcare
Vale Collective is a cultural organization operating at the intersection of design, research, and contemporary practice. The goal of this project was to develop a brand identity that felt open, editorial, and adaptable across multiple contexts.
The identity needed to support diverse content while maintaining a clear and cohesive voice.
Context
Vale’s work spans exhibitions, publications, and collaborative projects, requiring a visual language that could shift without losing its foundation. The challenge was to create a system that felt flexible yet intentional.
Approach
The brand direction focused on typographic expression and compositional balance. Rather than relying on fixed layouts, the system uses consistent principles — spacing, scale, and contrast — to create cohesion.
The result is an identity that feels editorial in nature, allowing content to take precedence while remaining visually grounded.
Outcome
Vale Collective now operates with a brand system that supports experimentation without sacrificing clarity. The identity adapts naturally across platforms while retaining a distinct point of view.
Credits
Creative Direction & Design
Lucas Bennett
Vale Collective
Scope
Creative Direction · Brand Design
Client
Vale Collective
Year
[2026]
Industry
Healthcare
Vale Collective is a cultural organization operating at the intersection of design, research, and contemporary practice. The goal of this project was to develop a brand identity that felt open, editorial, and adaptable across multiple contexts.
The identity needed to support diverse content while maintaining a clear and cohesive voice.
Context
Vale’s work spans exhibitions, publications, and collaborative projects, requiring a visual language that could shift without losing its foundation. The challenge was to create a system that felt flexible yet intentional.
Approach
The brand direction focused on typographic expression and compositional balance. Rather than relying on fixed layouts, the system uses consistent principles — spacing, scale, and contrast — to create cohesion.
The result is an identity that feels editorial in nature, allowing content to take precedence while remaining visually grounded.
Outcome
Vale Collective now operates with a brand system that supports experimentation without sacrificing clarity. The identity adapts naturally across platforms while retaining a distinct point of view.
Credits
Creative Direction & Design
Lucas Bennett
Vale Collective
Scope
Creative Direction · Brand Design
Client
Vale Collective
Year
[2026]
Industry
Healthcare
Vale Collective is a cultural organization operating at the intersection of design, research, and contemporary practice. The goal of this project was to develop a brand identity that felt open, editorial, and adaptable across multiple contexts.
The identity needed to support diverse content while maintaining a clear and cohesive voice.
Context
Vale’s work spans exhibitions, publications, and collaborative projects, requiring a visual language that could shift without losing its foundation. The challenge was to create a system that felt flexible yet intentional.
Approach
The brand direction focused on typographic expression and compositional balance. Rather than relying on fixed layouts, the system uses consistent principles — spacing, scale, and contrast — to create cohesion.
The result is an identity that feels editorial in nature, allowing content to take precedence while remaining visually grounded.
Outcome
Vale Collective now operates with a brand system that supports experimentation without sacrificing clarity. The identity adapts naturally across platforms while retaining a distinct point of view.
Credits
Creative Direction & Design
Lucas Bennett