Monarch Health
Scope
Brand Identity · Digital Experience
Client
Monarch Health
Year
[2026]
Industry
Health
Monarch Health is a healthcare startup committed to simplifying access to care. The project focused on creating a brand identity and digital experience that felt human, clear, and approachable.
The goal was to remove unnecessary complexity and create a sense of calm within a traditionally crowded visual space.
Context
Healthcare brands often rely on overly clinical visuals or generic reassurance. Monarch wanted to stand apart by communicating trust through clarity rather than decoration.
Approach
The identity was designed around a soft, neutral color palette and a highly legible typographic system. Visual elements were kept minimal, allowing content and messaging to remain clear and accessible.
The website experience emphasized ease of navigation and thoughtful pacing, ensuring users could move through information without friction.
Outcome
The resulting brand feels grounded and approachable, reinforcing Monarch’s mission through design that prioritizes understanding and care.
Credits
Creative Direction & Design
Lucas Bennett
Monarch Health
Scope
Brand Identity · Digital Experience
Client
Monarch Health
Year
[2026]
Industry
Health
Monarch Health is a healthcare startup committed to simplifying access to care. The project focused on creating a brand identity and digital experience that felt human, clear, and approachable.
The goal was to remove unnecessary complexity and create a sense of calm within a traditionally crowded visual space.
Context
Healthcare brands often rely on overly clinical visuals or generic reassurance. Monarch wanted to stand apart by communicating trust through clarity rather than decoration.
Approach
The identity was designed around a soft, neutral color palette and a highly legible typographic system. Visual elements were kept minimal, allowing content and messaging to remain clear and accessible.
The website experience emphasized ease of navigation and thoughtful pacing, ensuring users could move through information without friction.
Outcome
The resulting brand feels grounded and approachable, reinforcing Monarch’s mission through design that prioritizes understanding and care.
Credits
Creative Direction & Design
Lucas Bennett
Monarch Health
Scope
Brand Identity · Digital Experience
Client
Monarch Health
Year
[2026]
Industry
Health
Monarch Health is a healthcare startup committed to simplifying access to care. The project focused on creating a brand identity and digital experience that felt human, clear, and approachable.
The goal was to remove unnecessary complexity and create a sense of calm within a traditionally crowded visual space.
Context
Healthcare brands often rely on overly clinical visuals or generic reassurance. Monarch wanted to stand apart by communicating trust through clarity rather than decoration.
Approach
The identity was designed around a soft, neutral color palette and a highly legible typographic system. Visual elements were kept minimal, allowing content and messaging to remain clear and accessible.
The website experience emphasized ease of navigation and thoughtful pacing, ensuring users could move through information without friction.
Outcome
The resulting brand feels grounded and approachable, reinforcing Monarch’s mission through design that prioritizes understanding and care.
Credits
Creative Direction & Design
Lucas Bennett